Sustainable Intervention: Say No to Cutleries!
The creative idea for this project is initially generated from Field Action Notebook, which directs us to challenge ourselves with a sustainable topic each week. Among these challenges, I was inspired the most from the topic of not using any disposable cutlery in the week and I was reflective a lot in the experiment.
The initial idea, disposable cutleries are bad for the environment. However, to what extent can these disposable cutleries damage our planet and what is the most influential reason for the trend? After I did some researches, I realized that the trend of the food delivery service is the major reason, and honestly, it is unnecessary and can be potentially avoided. Based on research and my own experience, there are more and more Apps are invented for people to easily order their food in certain places at certain times. It does really benefit people who are unavailable to prepare their own meals for whatever reason and creates many innovative job opportunities. However, the waste of cutleries becomes a considerable drawback in the United States because plastic is harmful especially for marine animals and human health.
For this project, I created the campaigns that would be posted at MTA stations, bus stops and especially within MTA carriages because public transportation has a giant number of users and sometimes, people are forced to shift their attention from their phones when there is no signal covered underground. Seamless and UberEats are the two companies that I have selected to redesign the campaigns because they are the top two giants in the eateries. The redesign campaigns follow the original color schemes and styles of the company’s previous campaigns but more focusing on promoting “no cutlery” than the food itself.
For SEAMLESS
The original campaigns by Seamless.
The sustainable redesign campaign that I have created for Seamless.
For UBEREATS
The original concept/color for UberEats.
The sustainable redesign campaign for UberEats.
The project is designed to be financially sponsored by the food delivery companies themselves, Seamless and UberEats, which means that there should not be any additional cost for renting the advertisement. However, the redesign campaigns, the more sustainable ones, are very encouraged to be posted because they also create a sense of ethical and ecological concepts to the food delivery companies themselves. The final outcomes of this project can be multi-affective. In the view of business operations, the option of “no cutlery” is added at the checkout page of the food delivery Apps. Therefore, in the perspective of education, all-age people are educated to be aware of saying no to disposable cutlery because they have learned that disposable cutleries are not only harmful to the environment but also bad for their health.